Discovery Days & Kids Connection Child Care Centers
Kraussel Applications worked with Discovery Days & Kids Connection Childcare Centers from 2016-2022. Over that time period Kraussel Applications helped them grow from a 3 location 3 after school program business, to a 6 location 5 after school program business. Revenue more than doubled, and eventually the business was sold to an outside investment group including the business practices and all the real-estate. The daycares had over 120 employees, serving over 600 kids everyday.
The new marketing developments for Discovery Days & Kids Connection were the following:
- New Website
- New Blog
- Newsletter
- New Logo & Branding
- New Physical Marketing Material – Flyers, Signage, Give-Aways, etc.
New human resources developments for Discovery Days & Kids Connection were the following:
- New Employee-Onboarding Procedure
- New Employee Handbook
- New Policies
- Employee Certification Management
- Payroll Processing
- Hiring/Terminating
- Child Management Software Implementation
How It Works
Discovery Days & Kids Connection Childcare came to Kraussel Applications to fill two gaps: brand awareness to scale, and employee management. Referrals were a given due to their reputation, however being brand aware online was important to filling their new locations, and also important to strengthening their business assets for an eventual exit. Kraussel Applications was able to quickly develop a new website, update social media, rebrand the company logo to include both company names, and create marketing processes that are consistent and professional.
Childcare has many regulations and policies to follow. You really need a professional managing your employees closely to make sure you are indeed following all these requirements. Kraussel Applications created unique and customized policies, documentation, and procedures to efficiently manage over 120 employees and to be 100% compliant.
Summary Results
In summary, Kraussel Applications allowed us to scale our business. The marketing influence when opening a new center to have it full was crucial to making sure cash flow was at its maximum. Expanding from 3 locations and 3 after school programs to 6 locations and 5 after school programs was a testament to the ability to fill centers in cities that didn’t already have a Discovery Days & Kids Connection location. With expansion, that means more staff. With over 120 employees, a human resources team is crucial to making sure your business operations run swiftly.