Dornbrook Concrete Coatings
Background
Dornbrook Concrete Coatings, a leading epoxy flooring company in the greater Milwaukee area, wanted to generate more high-quality leads and increase its customer base. With strong competition in the local market, the company partnered with Kraussel Applications to enhance its online presence through a strategic mix of SEO, Google Ads, Local Service Ads (LSAs), and paid social media advertising.
Strategy and Implementation
1. Search Engine Optimization (SEO) for Organic Growth
Kraussel Applications focused on improving Dornbrook Concrete Coatings’ Google rankings to attract more organic traffic. The SEO strategy included:
- Keyword Optimization: Targeted industry-specific keywords like “epoxy flooring Milwaukee” and “garage floor coatings near me.”
- On-Page SEO: Enhanced service pages, optimized metadata, and improved website content to align with user search intent.
- Local SEO: Optimized the Google Business Profile (GBP), encouraged customer reviews, and built local citations.
- Technical SEO: Improved site speed, mobile responsiveness, and internal linking for better user experience.
2. Google Ads & Local Service Ads for Lead Generation
To capture high-intent customers, Kraussel Applications implemented Google Search Ads and Google Local Service Ads (LSAs) with:
- Bid Optimization: Prioritized high-converting keywords to maximize ad spend efficiency.
- Landing Page Enhancements: Ensured pages were optimized for conversions with clear CTAs and trust-building elements.
- Local Service Ads Optimization: Verified business details, improved customer review acquisition, and tracked call performance.
These efforts contributed to a significant increase in Google Business Profile (GBP) performance, including:
- 173% increase in GBP impressions (more visibility in local searches)
- 93% increase in interactions (calls, messages, and direction requests)
- 165% increase in website clicks
- 122% increase in phone calls
3. Paid Social Media Advertising for Brand Awareness & Engagement
To further expand reach and generate leads, Kraussel Applications ran Facebook and Instagram Ads, targeting homeowners and businesses interested in durable flooring solutions. This campaign focused on:
- Engaging Visuals & Videos: Showcasing before-and-after transformations of epoxy floors.
- Lead Generation Forms: Capturing inquiries directly within Facebook and Instagram.
- Retargeting Ads: Re-engaging website visitors and past leads to drive conversions.
Conclusion
Through a combination of SEO, Google Ads, Local Service Ads, and paid social media advertising, Kraussel Applications significantly increased Dornbrook Concrete Coatings’ online visibility and inbound leads. These results showcase the effectiveness of a data-driven, multi-platform marketing approach in scaling a local service business.
Looking to grow your business with SEO and paid advertising? Kraussel Applications can help you achieve similar success!
